Privacy Policy

Sun Country on the Murray (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit https://suncountryonthemurray.com.au/ (“the Site”), and how third-party tracking tools are used for analytics, advertising, and retargeting purposes.

Newsletter Data Collection and Sharing

When you subscribe to our newsletters or provide your contact details for tourism updates, Sun Country on the Murray (Moira Shire Council) collects and stores your information for the purpose of delivering relevant communications. This subscriber database may be shared with North of the Murray (Federation Council) so that both councils can coordinate and deliver tourism‑related information, promotions, and destination marketing activities.

By entering your email, you agree to receive marketing emails from Sun Country on the Murray and North of the Murray. You can unsubscribe at any time. Read our Privacy Policy.

Your information will only be used for tourism promotion purposes and will be handled in accordance with applicable privacy legislation and the privacy policies of both councils. You may opt out of communications at any time by following the unsubscribe instructions included in our emails.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, and any other details you voluntarily provide via forms or direct communications.
  • Usage Data: Information about your interactions with the Site, such as pages viewed, time spent, and navigation patterns.
  • Device Information: Browser type, device type, IP address, and operating system.
2. How We Collect Information

We collect information through:

  • Website forms you complete voluntarily.
  • Cookies and tracking technologies including:
    • Google Analytics 4 (GA4) for aggregated, anonymised website analytics.
    • Google Ads for targeted advertising and retargeting.
    • Meta Ads and Meta Pixel (Facebook & Instagram) to measure ad performance and deliver tailored ads.
    • Outbrain and Outbrain Pixel for content recommendation and retargeting.
3. How We Use Your Information

We use the information collected to:

  • Provide and improve our services.
  • Analyse visitor behaviour and trends.
  • Measure and optimise the performance of our marketing campaigns.
  • Deliver personalised content and targeted advertising.
  • Respond to your enquiries and requests.
4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and enhance your browsing experience.
  • Measure the effectiveness of our marketing campaigns.
  • Serve relevant ads across the web (retargeting).

You can adjust your browser settings to block or delete cookies, though this may affect your experience on our Site.

5. Third-Party Services & Data Sharing

We may share anonymised or aggregated data with trusted third parties for analytics and marketing purposes, including:

  • Google (Google Analytics 4, Google Ads)
  • Meta (Facebook, Instagram)
  • Outbrain

These third parties may use cookies, pixels, and similar technologies to collect or receive information from our Site and elsewhere on the internet, and use that information to provide measurement services and target ads.

You can learn how to opt out of these services here:

6. Data Security

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

7. Your Rights

You have the right to:

  • Access and update your personal information.
  • Request deletion of your data.
  • Withdraw consent for marketing communications.

To exercise your rights, please contact us using the details below.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Sun Country on the Murray (owned by Moira Shire Council)
Email: info@moira.vic.gov.au
Phone: (03) 5871 9222
Address: PO Box 578, Cobram Vic 3643.